An audience of financial analysts and journalists were the guests of ICOMP member One News Page at its City seminar last month.
Hosted by well-known media journalist Raymond Snoddy, four experts on web search set out the risks to smaller quoted companies in the event they were hit with a search engine penalty, especially from Google, the overwhelmingly dominant player in this market.
The seminar was part of One News Page’s ongoing “Have I Been Penalized..?” campaign to raise awareness of the existence of secret search penalties.
A video of the event has now been posted on www.haveibeenpenalized.com, where Tim Cowen, Partner, Sidley Austin LLP, talks about penalties in respect of the legal/regulatory framework, and the recent decision by the EU to investigate whether Google’s dominance is affecting free competition.
Flying specially over from the US, Bob Sakayama, owner of http://www.re1y.com, sheds considerable light on the murky rules applied by the leading search engine and explains why no amount of search engine optimisation would improve a site’s ranking if it had incurred a Google penalty.
Tariq Ahmed, expert on natural search at UK-based online marketing firm Adrac, presents compelling case studies on companies that had been penalized, and how this has badly damaged their businesses.
Summing up the discussion to round off the evening, Dr Marc Pinter-Krainer of One News Page explains his “Have I Been Penalized..?” campaign and why he started it after his site incurred a 9-month Google penalty.
By One News Page